OVERVIEW OF BRIEF

Fashion Designer, Antipodes Design Studio is in need of a brand identity to communicate not only its innovative, technical fashion design skills but its fun and collaborative approach. As a creative fashion design business emerging into the space, the brand identity needs to speak to bold, sustainability conscious and creative female fashion entrepreneurs to show them that they can create high quality fashion pieces that speaks to their target audience that meets their price point, whilst sharing knowledge to teach them how to bring their ideas to life, while also pushing boundaries and exploring new territory. With the goal to empower individuals to express themselves through fashion while promoting environmental and social responsibility. The brand identity needs to be creative and bold, yet with a hint of professionalism

WHAT WE’RE TRYING TO ACHIEVE

A playful and professional brand identity that communicates creativity and innovation and collaboration but without being too messy or too exclusive. In order to stand out as a brand, it’s important that we tune into Antipodes Design Studio’s unique personality, focusing on empowering the clients to improve their impact on the planet while achieving their business objectives and providing tailored solutions that help our clients confidently create a fashion collection that sets them apart and attracts their audience. To do so, the brand identity must be encouraging, professional and inviting and fun.