PROJECT SCOPE
BRAND ESSENTIALS
Consciously, with Tegan offers an engaging and informative podcast experience for inquisitive women and feminine identifying individuals interested in science, sustainability, and fashion. By addressing complex topics with simplicity and grace, we empower our audience to make conscious choices, fostering a community that cares about the environment and social justice, all while reveling in the joy of learning and embracing their unique interests and passions.
OVERVIEW OF BRIEF
Podcast show, Consciously, with Tegan, is in need of a brand identity to communicate not only its unique selling point (USP) as the intersection of girlhood, science, and sustainability but its elegant and eco-conscious approach. As an emerging business in the podcasting space, the show needs to speak
to curious, open-minded, and environmentally conscious feminine identifying listeners to show them that they can overcome their limiting beliefs, while gaining knowledge and confidence to lead sustainable lives. With the goal to build a strong and connected community, the podcast needs to be informative and inspiring, yet with a hint of natural beauty and femininity.
WHAT WE’RE TRYING TO ACHIEVE
A feminine and elegant brand identity that communicates sophistication and authenticity but without sacrificing originality in the industry. In order to stand out as a brand, it’s important that we tune into Tegan’s unique personality, focusing
on building a strong and connected community and empowering listeners with knowledge. To do so, the brand identity must be graceful, informative, and inspiring with a hint of science.
Tegan Gibaud