PROJECT SCOPE
BRAND ESSENTIALS
WEBSITE ESSENTIALS
Fort Infinity is an innovative and collaborative events and artist management company that offers diverse and creative services to promote cultural enrichment. Our unique offering includes connecting and growing artists to achieve new heights and curating events that celebrate diversity and push boundaries. Each of our events transports you to a new place, connecting you with different music and cultures. At Fort Infinity, we inspire artists to reach their full potential, and our events leave you feeling energized and uplifted, with a sense of wonder and excitement
OVERVIEW OF BRIEF
Events & Artist Management Company, Fort Infinity is in need of afresh re-brand to communicate not only its way of connecting and growing artists to
achieve new heights and curating events that celebrate diversity and push boundaries, but its collaborative and inspiring approach in doing so. As a passionate business hoping to dominate the African music industry, the brand identity needs to speak to passionate, ambitious and authentic aspiring artists to provide them a safe and supportive environment to explore and develop their craft, whilst providing a platform for emerging talent to develop their skills, gain exposure, and reach new audiences. As well as speak to the Extroverted youthful event goers by providing a safe and fun environment for her to socialize and meet new people. With the goal to become the pioneers in the industry for events in Africa, the brand identity needs to reflect creative expression and community with stand out presence. The brand needs to convey that when their audience interacts with it they will have a life changing and transformative impact.
WHAT WE’RE TRYING TO ACHIEVE
A bold and inspirational brand identity that communicates passion and professionalism but without blending into what already exists in the industry. In
order to stand out as a brand, it’s important that we tune into Fort Infinity’s unique personality, focusing on becoming pioneers in the African entertainment industry and the most sought out label for artists to grow themselves. To do so, the brand identity must be bold, friendly and professional.
