PROJECT SCOPE

BRAND ESSENTIALS

Empowering lost souls in their 20s to rediscover their true selves, embrace the journey of self-discovery, and find strength in vulnerability. We offer a safe and authentic space for oversharing, self-reflection, and personal growth, sharing tips and tricks to reconnect with your inner child and cultivate a healthy relationship with yourself.

OVERVIEW OF BRIEF

Amy’s self-discovery blog, Lost & Found, is in need of brand identity to communicate not only its unique selling proposition of guiding individuals through the quarter-life crisis but its authentic and aspirational approach. As an emerging business carving its niche in the space, the blog needs to speak to fun, authentic, and deep-feeling individuals in their 20s to show them that they can overcome their limiting beliefs, while gaining confidence to navigate their 20s with grace. With the goal to organize 10-day wellness retreats around the world, Lost & Found needs to be inspiring and calming, yet with a hint of strength. 

WHAT WE’RE TRYING TO ACHIEVE

An authentic and aspirational brand identity that communicates fun and deep-feeling but without compromising its unique personality and distinctiveness in the industry. In order to stand out as a brand, it’s important that we tune into Lost & Found’s unique personality, focusing on guiding individuals through the quarter-life crisis and organizing 10-day wellness retreats around the world. To do so, the brand identity must be inspiring, calming, and yet, possess a hint of strength 

Amy-Lee Fourie

“Hi, I’m Amy, and I chose Tam to handle my personal branding. As a designer myself, entrusting someone else was quite challenging, but it was necessary because I couldn’t view my personal branding objectively. I was too close to it, and as a result, I wasn’t making any progress.Tam is an exceptional designer who can differentiate between friendship and work. This was crucial for me because I wanted an honest approach to my branding, which she provided wholeheartedly. The chaos in my mind, with countless ideas scattered across nine notebooks, which took me over eight months to compile, was organized and perfectly articulated in a polished PDF within just seven days. Tam impressed me from the beginning and brought my vision to life in the shortest time possible.The process of working with Tagla Studios was highly effective and easy to grasp from the outset.Tam has given me a fantastic head start on branding that is both concise and flexible, allowing it to evolve and adapt as I progress on my journey, precisely what I was seeking—something that can grow with me.I can’t recommend Tagla Studios enough. Once again, thank you, Tam, for all your help in launching my new venture.”

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