PROJECT SCOPE
BRAND IDENTITY
TOUCH-POINT ENHANCER
Studio Hybrid is a dynamic and thought-provoking creative platform, challenging conventional notions of identity and perception. With a socio-political, empowering, bold, intriguing, and fierce personality, it seeks to revolutionize the perception and representation of identity, providing an uncensored platform for those whose identities have been marginalized due to their ambiguity. Studio Hybrid is dedicated to exploring the intricacies of our post-modern world and believes in pushing boundaries and challenging societal norms through art and creative expression.
OVERVIEW OF BRIEF
Studio Hybrid is in need of a brand identity to communicate its vision to empower mixed-race creators through its uncensored and collaborative approach. As a creative studio business tapping into a completely new market, the brand needs to speak to creative, ambitious mixed-race individuals to show them that there is a space to be understood, collaborate and share their art, whilst giving them confidence to express themselves through a platform.
WHAT WE’RE TRYING TO ACHEIVE
An empowering and bold brand identity that communicates collective and revolution but without compromising ethics in order to speak & express freely. In order to stand out as a brand, it’s important that we tune into Studio Hybrid’s unique personality, focusing on empowering and collaboration. To do so, the brand identity must be bold, adaptable and unique.
