PROJECT SCOPE
BRAND ESSENTIALS
TOUCH-POINT ENHANCER
TGY Holdings is a private company that specializes in renting out commercial properties to businesses. TGY Holdings is committed to providing high-quality rental spaces that meet the unique needs of their clients. Whether businesses require a retail space, office space, or industrial space, all of which are designed to provide a comfortable and professional environment for their tenants. With a focus on customer service and building long-term relationships with their clients, TGY Holdings is a trusted partner for businesses of all sizes looking to establish themselves in the commercial property market.
OVERVIEW OF BRIEF
TGY Holdings, a prominent player in the commercial property rental industry, is in need of a brand identity to communicate not only its exceptional rental solutions but its professional and customer-centric approach. As an established business hoping to dominate the space, the rental services need to speak to diverse, ambitious, and forward-thinking business owners to show them that they can secure the ideal workspace for their ventures while gaining confidence to grow their businesses. With the goal to establish itself as a trusted and preferred choice, the services need to be adaptable and accommodating, yet with a hint of innovation.
WHAT WE WANTED TO ACHIEVE
An innovative and customer-centric brand identity that communicates professionalism and flexibility but without compromising on the need for distinctiveness in the competitive commercial property industry. In order to stand out as a brand, it's important that we tune into TGY Holdings' unique personality, focusing on delivering exceptional rental solutions and building enduring partnerships. To do so, the services must be adaptable, accommodating, and reliable.
Jakes Surtee